Many of the clients who regularly pay top dollar for freelance bloggers are those with a more strategic side to their blogging plans. The blogs might not even bring in direct revenue or traffic on their own. Instead they support a larger goal of the business or organization, from helping company executives build a reputation as thought leaders in their industries to helping a corporate client communicate more transparently with their customer base.
Think less about the blog’s visibility with general readers and more about which types of clients would want to use blogging in a larger marketing or PR capacity. That’s where you’ll find most of the hidden gems in highly paid blogging markets.
When it comes to finding high paying freelance blogging gigs, specialists tend to get paid more than generalists. Clients pay top dollar not simply because you can write, but it is your Right Specialty because you can write with authority.And that often has to go beyond the ability to conduct research and interviews (though that can be a specialty in itself, especially if you’re a journalist looking to work with news-oriented blogs).Bloggers are increasingly expected to engage in ongoing conversations within the comments section of their blog posts. If you can do that in a highly specialized area because you intimately know your subject matter, you’ll have an easier time separating yourself from the competition. And new doors can open to you, such as being asked to write opinion pieces and industry commentary rather than straight informational posts.
Choosing the right specialty area is a bit of a balancing act. You have to balance what you know well with types of blog content that clients are willing to pay a premium for. For example, business niches can pay much better than hobby-oriented niches. Other industries or niches that can be more profitable than most are finance, technology, and health.
The most important step in becoming a well-paid freelance blogger is to Make Yourself Indispensable to Clients sometimes they want to consult on branding and designs pre-launch. Others come for input on content strategy before deciding how many posts they’ll need, what style, etc. When clients don’t like making these moves without you, you get a lot of input into what your ongoing blogging gig will entail. As a bonus, you get to morph from a freelance blogger into a blogger / consultant, build more trust with those clients, and earn more in the process.
Becoming a highly-paid freelance blogger doesn’t have to be as difficult as you might think. But you do have to step outside of comfort zones like relying exclusively on job boards and pitching only blogs you already know and read. Expand your horizons a bit and you’ll expand your blogging income potential by reaching new and under-tapped markets.
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